TwelveTwentytwo
An independent agency for brand strategy, partnerships and storytelling at the intersection of culture and commerce.
A point of view that moves things forward.
Twelve Twentytwo works with ambitious businesses to sharpen what they stand for, connect with the right audiences and turn ideas into cultural and commercial opportunity.
We bring brand thinking together with editorial instinct and a practical understanding of how partnerships, content and communications build momentum.
The thinking behind the next chapter.
Creative vision. Commercial instinct.
Founded by Laura Assouline, Twelve Twentytwo draws on experience across luxury fashion, media and entertainment.
As Director of Brand Marketing & Communications at Farfetch, Laura led a team spanning brand and communications, working on campaigns and partnerships with leading luxury houses. As co-founder and CMO of The Set Set, she has helped build an editorial platform that brings the creative talent behind film and television closer to audiences and brands.
Her work connects positioning, launch strategy, partnerships, audience growth and compelling narratives for investors and collaborators.